VITREUS USA Announces First North American Operation In Newberry

This week, VIRTEUS, a ceramics coating manufacturer, announced the selection of Newberry County for its first North American operation. The Germany-based company plans to invest at least $800,000 and create 15 new jobs. VITREUS USA is a subsidiary of VITREUS GmbH, a German company that produces engobes, glazes and granulates for the heavy ceramics industry, as well as raw materials including manganese oxide, iron oxide, glass and color pigments. 

 

At its new production facility, located at 200 Park Ave. in Newberry, VITREUS USA develops, manufactures and supplies ceramic surface-finishing products for the brick and roof tile industry. VITREUS USA’s core products are used to provide colored and decorative surface finishes to facing bricks and clay roof tiles. 

 

Here is what they are saying:  

  • ”Building on several years of successfully supplying the North American market from Germany, VITREUS is responding to strong growth in customers and order volume by establishing local production in the United States. With our new production facility in Newberry, we can serve our customers faster and more flexibly, backed by the expertise of our European team. We thank the state of South Carolina, Newberry County and our local partners for their outstanding support.“ -VITREUS USA CEO Joachim Grothe 

  • “VITREUS USA’s new manufacturing facility in Newberry County is a testament to South Carolina’s global reputation as a business-friendly state. We congratulate the company on its investment and celebrate the addition of 15 new jobs in the Palmetto State.” -Gov. Henry McMaster 

  • “We are excited to welcome VITREUS USA to South Carolina. The company’s decision to invest in Newberry County and partner with S.C. Commerce’s Landing Pad Program reflect the business-friendly environment found here in our state.” -Secretary of Commerce Harry M. Lightsey III 

  • “VITREUS USA’s manufacturing expansion to Newberry County builds on South Carolina’s strong foothold in advanced manufacturing, and it benefits from the competitive edge that SC Ports provides to companies throughout the entire state. SC Ports looks forward to continuing to support VITREUS USA’s supply chain needs with connectivity to global markets and highly productive port service.” -SC Ports President and CEO Micah Mallace 

  • “Newberry County is proud to welcome VITREUS USA as the company establishes its first North American facility in our community. In addition to bringing higher-paying jobs to the county, VITREUS USA will put a vacant building in our industrial park back into use. On behalf of Newberry County Council, I thank VITREUS for choosing Newberry County, and we look forward to working together for many years to come." -Newberry County Council Chairman Karl Sease 

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