Governor Stein Travels To Western North Carolina To Highlight Ski Industry
Last week, Governor Stein traveled to several of North Carolina’s ski resorts to highlight the impact of ski industry on North Carolina. North Carolina’s ski industry generates over $244 million, attracting over 780,000 visitors across all six ski reports every year.
“Western North Carolina is open for business, and thousands of people are choosing our state as their vacation destination,” said Governor Josh Stein. “The ski industry is a key part of western North Carolina’s economy, supporting jobs and small businesses alike. I encourage everyone to rediscover the unforgettable mountains of North Carolina for your next vacation destination, no matter the season.”
As the Winter Olympics spotlight winter sports, North Carolin remains the winter sports capital of the South, offering year-round outdoor recreation for first-time skiers and seasoned athletes. The ski industry supports over 2,000 full-time and seasonal jobs across North Carolina. In addition to the $244 million in direct impact, the industry generals $96 million in indirect economic impact.
What They Are Saying:
“North Carolina’s ski industry has never been so vibrant, and the time has never been better to head over to the mountains for a winter escape,” said Kimberley Jochl, representative of the North Carolina Ski Area Association. “North Carolina’s leadership as the Winter Sports Capital of the South attracts hundreds of thousands each year, one-third being first-time skiers. With new perks and enhancements to the state’s resorts, we’re confident this winter season will be enjoyable for winter enthusiasts old and new.”
“With the highest mountains, the biggest variety of activities and the best instruction for beginners, our ski areas have helped make North Carolina the winter sports capital of the South," said Wit Tuttell, Executive Director of Visit NC. “Each year, it’s exciting to see the mountain landscapes extend their appeal with new developments on and off the slopes.”
“We are pleased that Governor Stein is getting the word out that North Carolina Ski Resorts and our local supporting lodging and restaurant businesses are fully back on track following the 2024 Hurricane Helene event, and are currently enjoying a strong winter,” said Brad Moretz, President of Appalachian Ski Mountain.
